Distinguished Gentleman’s Ride

Triumph Launches Game Changing New Bobber At Glittering Celebrity Event In LondonTriumph’s beautiful new Bonneville Bobber was unveiled last night at an exclusive, star-studded event in London.

Launched at The Printworks venue in Canada Water, hundreds of journalists, special guests, and celebrities from around the world, including Rupert Grint, Jess Glynne and Spencer Matthews, were present to witness the unveiling of Triumph’s new premium heritage model.

Team Triumph, a host of racing legends including seven-times World Champion Carl Fogarty MBE and three-times world champion Freddie Spencer, lined up against an international team of motorcycle journalists in a head-to-head indoor Bobber drag race.

With a live headline set by NME award-winners The Vaccines and support from DJ Harriet Rose, the warehouse venue was filled from start to finish with an eclectic mix of Indie rock and the sound of pure Bonneville hot rods racing.

Paul Stroud, Chief Commercial Officer at Triumph Motorcycles, said: “Triumph’s new Bonneville Bobber is an incredible new motorcycle with breath-taking poise, presence, and peerless authenticity, so it was only right that we gave it an equally incredible launch before the bike makes its European debut at EICMA show in Milan on November 8th, 2016.”