With the aim of showcasing its motorcycles to a new, young audience – and following on from the success of last year’s event at Southampton University – Honda UK repeated the process at Reading University on Tuesday 19th May.
The idea? Get as many people as possible to think about, and try, riding for the very first time.
Reading University (in its centenary year with university status) is a great pool to draw from with 21,000 pupils and 4,000 staff members; it’s also been awarded the Queen’s Anniversary for higher and further education five times.
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Honda’s Ride Free programme set up in the main car park with instructors on hand to safely guide anybody that wanted to experience the freedom and pleasure of two wheels, using a selection of Honda’s varied 125cc range. Also in attendance was Honda UK’s impressive display rig, with a selection of new-rider friendly models including the new E-Clutch equipped CB500 Hornet, plus CB125R, Monkey, CRF300L, CMX500, CBR650R and electric CUV e: scooter. Honda DreamTech demonstrated Honda’s engineering innovation and, to fully demonstrate the awesome Power of Dreams, the CBR1000RR-R Fireblade SP was also proudly on show.
Also showcased was the Honda New Rider Programme – which incorporates a motorcycle, training, test and riding kit all rolled into two accessible monthly payment (one for the motorcycle and the other for the training and clothing etc) – as well as the opportunity to speak to affiliated Honda Approved Training Schools. Instructors from Honda UK partner RAPID Training were also on hand to outline the rider skills and safety tuition courses available around the country.
Andy Mineyko, General Manager Honda UK (Motorcycles): “Last year proved a great opportunity for Honda UK to reach out to a fresh demographic of potential new customers and this year’s event at Reading University has proved equally fruitful. The core of this event is about what great fun riding can be, as well as a practical, cost-effective and fuel-efficient mode of transport. Our New Rider Programme, which is available across the Honda range* proved of real interest on the day, as did the rider safety messaging from RAPID Training. And it was also fabulous to see all the genuine grins from those Ride Free first rides!”
*Excluding Fireblade and Gold Wing.
For more information on the Honda New Rider Programme, Honda DreamTech and affiliated Honda Approved Training Schools visit www.honda.co.uk
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About Honda Motorcycles
Honda is the world’s largest motorcycle manufacturer, founded in 1948 by Soichiro Honda. The company is known for producing reliable, high-quality motorcycles and is the world’s largest manufacturer of internal combustion engines. Honda’s early focus on reliable four-stroke engines and innovative designs, like the highly successful Super Cub, helped it become a global leader in the industry.
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