SENA, a global leader in motorcycle intercoms and smart helmets, has announced its official partnership with the Isle of Man TT Races for the 2026, 2027 and 2028 editions.
The partnership connects the brand with one of the most iconic events in world motorcycling: the Tourist Trophy. Above all, it connects SENA with what the TT means to thousands of riders: the road, the ferry crossing, the group and the feeling of being part of something bigger.
The Tourist Trophy does not only begin on the start line. It starts long before arriving on the Isle of Man, on the roads to the ferries at Liverpool or Heysham, among loaded bikes, early starts, number plates from across Europe, regulars and riders making their first big trip to the TT.
That is where RIDE CONNECTED, SENA’s brand signature, takes on its full meaning: staying in touch with the riders around you, keeping the group together, sharing a joke over the intercom, sharing a moment on the road, and experiencing motorcycling with those who understand why we ride.
“The Tourist Trophy is, of course, about racing. It is also about everything around it: the thousands of riders who travel to the Isle of Man every year. We are delighted to welcome SENA as an Official Partner: as a specialist in motorcycle communication, SENA feels like a natural fit within this culture of riding, travelling together and connecting with other motorcyclists.” – Paul Phillips, Head of Motorsport, Isle of Man TT Races
“The TT holds a very special place in the hearts of motorcyclists. It is not just a race, it is a real pilgrimage. At SENA, our motto is RIDE CONNECTED, becoming an Official Partner of the Isle of Man TT Races makes perfect sense. I see it both as a rider and as CEO: it is a way to celebrate what brings motorcyclists together, the road, the group, the passion and the desire to experience motorcycling together.” – Tae Kim, Founder and CEO of SENA
“There is no stage in the two-wheeled world more demanding or revered than the Isle of Man TT,” said Tim Seargeant, Marketing Director at Sena. “Becoming the Official Motorcycle Communications Partner is a massive milestone for us. It reinforces our belief that ‘riding connected’ radically enhances the motorcycle experience, and we are thrilled to bring that ethos to the TT fans and the wider global motorcycle community.”
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ABOUT SENA
Founded in 1998, SENA is a global leader in innovative communication systems, delivering advanced connectivity solutions for adventure enthusiasts and professionals alike. SENA continues to push technological boundaries with a product range spanning motorcycle helmets, outdoor sports communication systems and industrial applications. SENA products integrate cutting-edge technologies such as Bluetooth®, Mesh Intercom™ and Wave Intercom™, ensuring an optimal user experience in terms of safety and performance. On the road, in the mountains or at sea, SENA supports its users wherever adventure takes them.
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Original post on modernclassicbikes.co.uk and published by Frank Duggan. Frank is the Founder and Editor of Modern Classic Motorcycle News, an independent motorcycle publication covering modern classic motorcycles, roadsters, scramblers, cruisers, electric motorcycles and the wider motorcycle industry.
