Harley-Davidson is proud to announce the return of “Harley-Davidson Nights”, a celebration of moto culture, bringing together music, energy, community and motorcycles.
After launching in Europe in 2024 to outstanding response, the concept expands worldwide for 2026. On Friday, March 20th, participating Harley-Davidson dealerships across Asia Pacific, Europe, Latin America, the Middle East, and Africa will open their doors to welcome riders, enthusiasts, and first time visitors alike.
Participating dealerships will host live entertainment, great food and drinks, and activities that reflect the unique culture of their locations. Through these experiences, Harley-Davidson Nights aims to bring riders and enthusiasts together in a shared celebration of community and moto culture.
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The evening will showcase the dealerships motorcycle range, offering enthusiasts an opportunity to experience the latest innovations from the iconic American manufacturer. In addition to motorcycles, Harley-Davidson Nights highlights the brand’s commitment to customisation and lifestyle. Attendees will have the chance to explore Harley-Davidson’s new Parts & Accessories collection, designed to personalise and enhance their rides, as well as an expanded Genuine MotorClothes line which reflects the bold spirit of the Harley-Davidson lifestyle.
This year, Harley-Davidson Night coincides with the Harley-Davidson Music Contest, offering emerging bands the chance to perform at some of Europe’s biggest Harley-Davidson events. Winners will take the stage at flagship rallies including the Spring Rally (Italy), European H.O.G. Rally (Portugal), or European Bike Week (Austria), performing for thousands of riders and music fans. The 2026 contest introduces an expanded fan voting phase, with public voting opening on March 20 during Harley-Davidson Night.
This exciting event underscores Harley-Davidson’s ongoing commitment to delivering exceptional motorcycles while fostering a sense of connection among riders. Harley-Davidson Nights will take place at participating Harley-Davidson dealerships across EMEA. Further details about the event and dealership locations can be found here.
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About Harley-Davidson
Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. Our vision: Building our legend and leading our industry through innovation, evolution and emotion. Our mission: More than building machines, we stand for the timeless pursuit of adventure. Freedom for the soul. Since 1903, Harley-Davidson has defined motorcycle culture with an expanding range of leading-edge, distinctive and customisable motorcycles in addition to riding experiences and exceptional motorcycle accessories, riding gear and apparel. Harley-Davidson Financial Services provides financing, insurance and other programs to help get Harley-Davidson riders on the road. Learn more at www.harley-davidson.com.
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