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Harley-Davidson Brings The World Together To Debut All-New 2021 Products
Harley-DavidsonIndustry NewsManufacturers

Harley-Davidson brings the world together to debut all-new 2021 products

Frank Duggan
Last updated: September 18, 2023 9:40 am
3 Min Read
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Harley-Davidson Brings The World Together To Debut All-New 2021 ProductsThroughout Harley-Davidson’s 118-year history, the brand has never before brought the entire world together to experience the debut of all-new Harley-Davidson® motorcycles. On 19th January 2021, that all changes with a single virtual event. During H-D 21, the company’s first virtual launch experience, Harley-Davidson will announce new 2021 motorcycles, parts and accessories, riding gear and apparel.

Those who participate will hear from Harley-Davidson leadership, product experts and passionate enthusiasts who are leading and shaping the industry on all that is coming to Harley-Davidson® dealerships in 2021.

To take part in the H-D 21 virtual launch experience, register here.

New approach to product launches

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The global virtual launch is part of the company’s streamlined and overhauled approach to bringing products to market for customers. Earlier this year, Harley-Davidson announced significant shifts including streamlining its planned product portfolio by 30 percent, shifting its new model year debut to align with the start of the riding season and amped-up marketing efforts to drive desirability and maximise impact in the market.

“We’re thrilled to bring the world together virtually to showcase the inspiration and passion behind our 2021 motorcycles, including a glimpse of our first adventure touring motorcycle, Pan America™,” said Theo Keetell – VP Marketing. “We look forward to sharing this moment with our customers and dealers from around the world.”

Harley-Davidson Brings The World Together To Debut All-New 2021 ProductsAdventurer Jason Momoa shares his passion
American actor, producer and motorcycle enthusiast Jason Momoa will play a key role in the 19th January event. Forever seeking new adventures, Momoa will share his thoughts on how Harley-Davidson’s upcoming Pan America motorcycle has expanded his passion for Harley-Davidson and created new opportunities to explore endless horizons beyond paved roads.

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“Harley-Davidson has unlocked opportunities for me to find adventure with amazing people, awe-inspiring places, and expand my inspiration as seen in the United We Will Ride content series,” said Momoa. “I was excited to collaborate with Harley-Davidson for a first look and chance to ride the Pan America 1250 motorcycle. It’s the perfect vehicle that combines my love of the outdoors, the unknown, and Harley-Davidson. People are going to be completely stoked about this bike that Harley-Davidson has created.”

Harley-Davidson® Pan America™ Global Reveal – 22nd February 2021
The all-new Harley-Davidson® Pan America™ 1250 adventure touring motorcycle will be previewed in the 19th January H-D 21 virtual launch experience. Harley-Davidson will be bringing the world back together on 22nd February 2021, with the spotlight on the new Pan America motorcycle to reveal the motorcycle’s full details in a separate digital event.

Harley-Davidson Brings The World Together To Debut All-New 2021 Products

 

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