BMW Motorrad UK is expanding its presence in South East England with a new authorised retailer in Canterbury, Kent, opening 2nd March.
Operated by Barretts Motor Group – an established BMW Group retailer – Barretts BMW Motorrad will be housed in a dedicated, custom-designed area within Barretts’ existing MINI showroom in the historic cathedral city. The new location will offer the full range of new and Approved Used BMW motorcycles, products, and services to the passionate local riding community.
The Canterbury location will give customers access to the full BMW Motorrad range, from adventure-focused GS models and cutting-edge sportsbikes to stylish heritage and comfortable touring bikes, supported by a dedicated team of trained BMW Motorrad specialists. Alongside new and Approved Used motorcycle sales, Barretts BMW Motorrad will provide extensive aftersales support, including servicing facilities and genuine BMW Motorrad parts, accessories, and clothing. The showroom will also serve as a vibrant hub for the local motorcycling community. Through exclusive ride-outs, product showcases, and customer events, enthusiasts will have ample opportunities to connect, share experiences, and celebrate their passion for motorcycling.
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Paul Barrett, Managing Director, Barretts Motor Group, commented: “Kent has always had a strong, close‐knit biking community, and we’re proud to be bringing BMW Motorrad to Canterbury to be a central part of it. This area has a long history of people who truly love their bikes and look out for one another, and it means a great deal to us that we get to join that tradition.
What we’re building here is simple: a place where riders can feel welcome – whether they’re popping in for a chat, sharing their passion for the road, or discovering what BMW Motorrad has to offer. For us, it’s never just been about motorcycles. It’s about the people, the stories, and the shared love of the freedom you feel when you’re out on the open road.”
Neil Relph, Head of Business, Barretts BMW Motorrad, added: “We’re counting down the days until we open the doors to our BMW Motorrad dealership, and I can genuinely say I’ve never seen the team more excited. Welcoming riders into this stunning new space is a moment we’ve all been working towards, and we’re ready to deliver the exceptional care, attention, and hospitality that customers have long associated with Barretts. We look forward to meeting motorcycle enthusiasts from across the area and sharing the world of BMW Motorrad with them – and, of course, the coffee machine is primed for the occasion.”
Head of BMW Motorrad UK Paulo Alves commented: “We are looking forward to 2026 with great optimism as we are delighted to welcome another retailer into the BMW Motorrad family with the Barretts Motor Group, as they introduce the brand to Canterbury and the surrounding area. Barretts is a valued and well-established partner of the BMW Group, and this new facility will ensure customers across Kent benefit from a first-class retail and ownership experience, supported by outstanding service and expertise.”
Located at Broad Oak Road, Canterbury, Kent, CT2 7PX, customers can view opening hours and book an appointment here: www.bmw-motorrad.co.uk/barretts-canterbury/en/home.html/ or calling 01227 828999.
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About BMW Motorrad
BMW Motorrad is the motorcycle brand and division of the German automotive company BMW, which has been producing motorcycles since 1923. The company is known for its innovation in motorcycle engineering, including its signature flat-twin boxer engine, and produces a wide range of models from sport bikes to touring and electric scooters.
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