Avon Tyres reclaims its whitewall heritage with full Cobra Chrome production renewal.
Avon Tyres has completed the full redevelopment of its iconic Cobra Chrome range, reclaiming its whitewall heritage and reviving one of the brand’s most recognisable motorcycle tyres. The move comes four years after Avon was integrated into Goodyear’s motorcycle brand portfolio alongside Dunlop.
Cobra Chrome is positioned as Avon’s flagship product for cruiser and custom motorcycles, and plays a central role in its renewed product strategy. The range is now offered in 77 SKUs, including 14 sizes featuring the characteristic white sidewall design that has long been associated with Avon’s heritage in the custom and classic motorcycle sectors.
The redevelopment of the Cobra Chrome range follows a wide-ranging industrial upgrade programme across Avon’s entire motorcycle business. As part of this, the manufacturing of Avon’s premium motorcycle tyres has gradually transitioned to Goodyear’s state-of-the-art motorcycle centre of excellence in Montluçon, France; a site already renowned in the motorcycle industry for producing Dunlop’s premium road tyres and championship winning racing products.
To enable Cobra Chrome production at Montluçon, manufacturing processes had to be tailored to the new facility. Many of the Cobra Chrome sizes were new to the French site, requiring extensive re-engineering to meet Goodyear’s global standards for quality performance and consistency. This work has resulted in improved tyre uniformity, higher yields, better operator ergonomics and production quality that is fully aligned with Goodyear manufacturing processes.
Dmitri Talboom, Motorcycle Product Manager, Goodyear, explains: “To bring Avon production in line with Goodyear’s standards for quality and performance, the Cobra Chrome range has been extensively re-engineered. Montluçon’s role in this revival has been crucial.”
The return of Cobra Chrome’s whitewall SKUs presented unique technical considerations for the Montluçon factory. The white rubber compound has been reformulated to improve resistance to discolouration, while the sidewall assembly process has evolved from a largely manual operation to one that is more automated. Computer-assisted quality checks have also been introduced to better ensure a premium finish.
Talboom added: “Whitewall tyres are a defining element of Avon’s heritage and remain a distinctive choice for riders of custom and cruiser-style motorcycles. We are proud to see this iconic design resume in full production.”
Avon Cobra Chrome now sits within a more streamlined Avon motorcycle range that also includes the 3D Supersport hypersport tyre, Spirit ST and Roadrider MKII tyres for sport-touring applications, Trailrider and Trekrider products for adventure use, and the classic Safety Mileage MKII and Speedmaster MKII products.
This focused portfolio ensures Avon continues to offer its most established and popular products, positioned as a complementary partner to the Dunlop range, which spans applications from off-road to hypersport.
Avon Cobra Chrome is available in 2026 in 77 front and rear sizes covering 15-23-inch fitments, including 14 sizes with a white sidewall design. The majority of sizes are on sale now, with the remainder being released during 2026.
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