Triumph Motorcycles has introduced a new digital signage strategy at its Factory Visitor Experience, enabling the team to refresh exhibits quickly, support corporate events and keep the space evolving as new motorcycles are released.
The Triumph Factory Visitor Experience gives guests the opportunity to explore the brand’s journey from its founding in 1902 through to modern day production. Alongside a working factory tour, the site features a historical exhibition space, café and retail store.
Visitors discover Triumph’s racing heritage and its appearances in film and television, including James Bond, Doctor Who and Mission: Impossible, while learning about the engineering behind each motorcycle. The aim is to immerse guests in the story behind the bikes, using digital content to bring Triumph’s history, innovation and culture to life throughout the space.
As the Visitor Experience evolved, the existing signage platform began to limit what was possible. Updating content was time consuming and complex, making it difficult to keep displays current as campaigns and exhibits changed. Static displays reduced flexibility, while ageing systems created reliability and maintenance challenges.
The venue also operated a mixed hardware estate of BrightSign players, Android devices and Windows PCs, each managed separately. Without a single platform, day-to-day management was inefficient and difficult to scale. Corporate events added further pressure, requiring a more adaptable visual environment.
To address this, Triumph worked with AV specialist NoiseBoys to introduce a new digital signage platform powered by NowSignage, combining local AV expertise with flexible, scalable technology.
Greg Willis, Marketing Director at Triumph Motorcycles, said: “We need to keep the experience fresh. If we’re launching a new bike or refreshing an exhibit, we need to be able to update content easily without adding extra work for the team.”
The new system provides a more flexible and reliable approach to managing digital content across the Visitor Experience. Because the NowSignage platform supports BrightSign players, Windows PCs and Android devices, Triumph could enhance its content management capabilities without replacing existing hardware, avoiding disruption and unnecessary cost.
The team now remotely controls screens, projectors and blended displays from one interface. Campaign footage can be uploaded quickly, messaging adjusted as exhibits change and content tailored for corporate events.
NoiseBoys designed and installed the sound, lighting and visual systems across the site. The focus was on clean design and reliable engineering, ensuring the digital displays integrated seamlessly into the building.
Phill Beynon, Director at NoiseBoys, said: “The existing system was ageing and had multiple failure points. Our aim was to retain as much of the existing infrastructure as possible while delivering something more robust and flexible. The platform works across multiple hardware types, which makes deployment straightforward. It’s easy for the end user to manage and we know support is there if needed.”
Digital signage now plays a central role in supporting the physical exhibits. Visitors can view behind the scenes factory footage, explore historical milestones and engage with campaign content alongside the motorcycles. Since introducing the new system, Triumph has received positive feedback from returning visitors.
Greg Willis added: “We’ve had regulars tell us that every time they come back, the experience feels new. That’s exactly what we want – for visitors to feel immersed in a different aspect of the Triumph story every time they walk through the doors.”
Nick Johnson, CEO at NowSignage, said: “Experiences like Triumph’s Factory Visitor Experience need to evolve constantly. Our platform gives teams the flexibility to update content across multiple screen types quickly and keep environments like this feeling dynamic.”
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ABOUT TRIUMPH
First established in 1902, Triumph Motorcycles celebrated 120 years of motorcycle manufacture in 2022. For more than three decades, Triumph Motorcycles has been based in Hinckley, Leicestershire, and has produced iconic bikes that perfectly blend authentic design, character, charisma, and performance.
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