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New Triumph Motorcycle Dealership To Open In East Birmingham
Dealer NewsIndustry NewsLatest Motorcycle NewsManufacturersTriumph Motorcycles

New Triumph Motorcycle dealership to open in East Birmingham

Frank Duggan
Last updated: February 19, 2026 8:48 am
2 Min Read
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New Triumph Motorcycle Dealership To Open In East Birmingham

Triumph Motorcycles has announced the opening of a new Triumph dealership in East Birmingham.

Triumph Birmingham East will be opened by father and son team Richard and Matthew Worley, who have been running successful motorcycle dealerships for nearly 40 years.  The new dealership will initially be located at an interim showroom at 361 Watling Street, Tamworth B77 5AD, which will subsequently undergo a major site redevelopment throughout autumn 2019.

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The new dealership will offer an extensive range of new and Approved Pre-owned Triumph motorcycles, servicing from expert level trained technicians, official Triumph parts, clothing & accessories, Triumph Insurance and TriStar Finance.

Paul Lilly, general manager Triumph Motorcycles UK & Ireland, said: “We are delighted to support the opening of the new Triumph Birmingham East dealership in Tamworth. Richard and Matthew have a great team with a huge amount of experience and they will do a fantastic job in helping expand our presence in the West Midlands.”

Richard Worley, owner of Triumph Birmingham East, said: “Matthew and I are really excited to be on board with Triumph Motorcycles. It’s a fantastic brand with great products and we’re looking forward to offering top drawer customer service to customers old and new.”

To find your local Triumph dealership, visit: https://www.triumphmotorcycles.co.uk/dealers/find-a-dealer

Checkout our dedicated Triumph Motorcycles News page Triumph Motorcycles News/

or head to the official Triumph Motorcycles website triumphmotorcycles.co.uk

TAGGED:Triumph Birmingham EastTriumph Motorcycles
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