BENDA has announced a comprehensive overhaul of its cruiser lineup at EICMA 2025, debuting three new models that redefine performance, accessibility, and technology across various engine capacities.
BENDA has announced a comprehensive overhaul of its cruiser lineup at EICMA 2025, debuting three new models that redefine performance, accessibility, and technology across various engine capacities. Unveiled onstage during its press conference at the Fiera Milano exhibition centre in Rho, Milan, the motorcycles showcase BENDA’s commitment to self-developed engine platforms and cutting-edge rider aids.
Flagship performance: Dark Flag 950
The highly anticipated Dark Flag 950 marks a significant milestone as BENDA’s first near-litre-class motorcycle, powered by an all-new, self-developed 948cc V4 engine. This ‘Technique Cruiser’ is engineered for raw power and refined composure, delivering 108 hp (80 kW) at 9,000 rpm and 85 Nm of torque.
The V4 engine – known as the BENDA V4 Litre Power Platform – features forged pistons to enable the bike to achieve a rapid 0–100 km/h time of 3.8 seconds. Despite its powerful engine, the Dark Flag 950 boasts a competitive curb weight of 242 kg (wet).
The flagship cruiser ensures rider confidence with a full Brembo braking system and dual-channel switchable ABS & TCS systems. Comfort for long distances is maintained through next-generation ride-by-wire, one-touch Cruise Control, and an extremely low 690mm seat height. Further efficiency is added with Idle Shutdown Technology, which manages V4 cylinders during low load to reduce heat and fuel consumption.
Mid-range innovation: Rock 707
The new Rock 707 V-twin retro cruiser blends classic ‘American Retro’ styling with the industry’s most advanced rider-focused technology. Powered by a new-generation 691.6cc V-twin, the engine is tuned for maximum usability, delivering a class-leading 68 Nm of torque at 6,500 rpm from its 73.4 hp output, transmitted cleanly via a belt final drive.
The Rock 707 introduces two revolutionary features for the segment:
- Dual-Chamber Electronic Air Suspension: This mass-produced system offers a 30mm adjustable range, allowing the seat height to adapt from 690mm up to 720mm based on rider weight, road conditions, and even raising or lowering instantly at start and stop for commanding style.
- BENDA Electronic Clutch (BEC) MK-II: A fully redundant, optional electronic clutch mode allows for smooth, clutch-lever-free shifting, making high-performance riding less physically taxing while retaining full manual clutch capability.
The bike’s sophisticated electronics, built on BENDA’s in-house Chip-Electric Matrix Technology, support Over-The-Air (OTA) upgrades, ensuring the ride constantly improves. It is finished with a convertible Cube Rear Seat and high-visibility Star-Diamond headlight.
Accessible cruising: Rock 250 CVT
For riders seeking an effortless introduction to motorcycling, the Rock 250 CVT “Pioneers the Trend” of accessible cruising. This American-style neo-retro cruiser is powered by a 249cc V-twin engine seamlessly mated to a Continuously Variable Transmission (CVT).
The automatic CVT eliminates the need for manual clutch and gear changes, ensuring perfectly smooth power delivery for city commuting and stress-free cruising. The V-twin engine produces 25 Nm of torque and 25.8 hp, providing ample power with an addictive sound.
Safety features that are standard include ABS and switchable Traction Control (TCS). The bike presents a bold aesthetic with a beautifully sculpted 15.5 litre fuel tank, long 1525mm wheelbase, low 720mm seat height, and distinctive full LED lighting, available in four brand-new colours, blending classic cruiser power with modern, accessible functionality.
Libo Liu, General Manager, BENDA Motor Europe: “BENDA’s core mission is to design bikes that redefine the ride, combining technology with striking design to deliver new dimensions of performance for a bold new generation of riders. With our Dark Flag 950, Rock 707 and Rock 250 CVT cruisers, BENDA proves that these two attributes can ride side by side. EICMA provides us with a fantastic platform to connect riders in the industry, and we are thrilled to be back at the world’s leading motorcycle show to introduce these new models.”
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About BENDA:
Founded in 2016, BENDA has quickly become a leading brand in the Chinese market. BENDA considers the industrial design of its motorcycles as one of the most crucial core competitive strengths. This stems from the design team’s anticipation and grasp of aesthetic trends, coupled with generous investments in resources. In addition to the R&D centre in China, the international R&D team based in Europe continuously provides support.
As of October 2025, Hangzhou Saturn Power Technology Co., Ltd, of which BENDA is a brand, has a total of 1,200 employees, of which the R&D and design team accounts for more than 20%. It has a top-notch full-process system for engine design, testing and manufacturing, as well as an integrated system for motorcycles and all-terrain vehicles. The company has obtained a number of domestic first-class advanced technology and invention patents.
For more information about BENDA and its products, go to: https://bendamoto.com/.
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