Distinguished Gentleman’s Ride

Triumph's Incredible New London Flagship StoreTriumph Motorcycles has launched a new Central London dealership, heralding the return of the iconic brand’s presence in the Capital.

Based in Vauxhall’s instantly recognisable railway arches, Triumph London officially opened its doors last night with a VIP party for customers, celebrities and ambassadors and starring two new 2020 models – the Rocket 3 and Street Triple RS. Attendees included: celebrity fitness expert, Joe Wicks, British Olympian, Victoria Pendleton and 2016 Bake-Off star, Selasi Gbormittah

The dealership has been opened by award-winning retailer, Lind Automotive Group, which already boasts three other Triumph dealers within its network, including the newly opened Triumph North London in Watford, along with Triumph East London in Romford and Jack Lilley Triumph in Ashford, Middlesex.

Triumph London, based at Arch 68, Albert Embankment, London, SE1 7TL, will offer an extensive range of new and approved pre-owned Triumph motorcycles, servicing from expert technicians, official Triumph parts, clothing & accessories, Triumph Insurance and TriStar Finance.

Triumph London’s new modern workshop allows visitors and customers to view the space openly. Heritage elements of the railway arches have been incorporated into the design and finish of the new showroom.

Devron Boulton, National Sales Manager, Triumph Motorcycles UK & Ireland, said:Triumph hasn’t had a dedicated Central London presence for a year so we’re excited that this has now been rectified. As a proudly British brand, it’s important to us that we have a hub in the nation’s capital. And, with the site at the Vauxhall railway arches having its own rich motorcycling heritage itself, it makes perfect sense for our London home to be located there.”

Russ Dacre, MBE, managing director of Lind, said: “The Lind Group are delighted to have been given the opportunity by Triumph to open a boutique style dealership in the capital city. This central London store is a wonderful accompaniment to our three existing Triumph dealerships in East, West and North London. Triumph London offers an industry-leading outlet for motorcyclists of London to experience the world of Triumph, along with a convenient and easy-to-access workshop. This exciting new dealership will be home to Triumph owners of London, but also a place for motorcyclists to stop by and enjoy a complimentary coffee to break up their ride.”

To discover the current Triumph range, to book your motorcycle in for a service, or to see our current offers, visit www.lind.co.uk/triumph