The Somerset dealership took top spot following its success across a number of key factors, including its high standards of sales, service, customer satisfaction, training and brand compliance.
Triumph Glasgow earned a special mention after claiming three awards in its first full year of operation – Clothing Dealer of the Year, TriStar Dealer of the Year and Sales Dealer of the Year.
A total of 14 awards were collected on the night, based on a scorecard for performance across a series of key areas.
Paul Lilly, Triumph General Manager, UK & Ireland, said: “Our 2018 season launch was once again a great success and the perfect way to celebrate the achievements of our dealer partners throughout the UK. Congratulations go to Neil Mossman and his team at Total Triumph Taunton for their deserved Dealer of the Year award, as well as to all of our winners on the night. We look forward to continued success in the year ahead.”
The full list of winners on the night is below:
Apprentice of the Year: Danny Rose, Fowlers of Bristol
Dealer Technician of the Year: Anthony Brock, Performance Triumph, Cheltenham
Accessory Dealer of the Year: Jack Lilley Motorcycles, Ashford
Clothing Dealer of the Year: Triumph Glasgow
Service Parts Dealer of the Year: Dave Death Motorcycles, Isle of Wight
Service Excellence Dealer of the Year: Carl Rosner Motorcycles, Croydon
Mystery Shop of the Year: David Eckersall, Youles Motorcycles Blackburn
Approved Pre-Owned Dealer of the Year: Bridge Motorcycles, Exeter
TriStar Dealer of the Year: Triumph Glasgow
Customer Satisfaction – Sales: JS Gedge, East Sussex
Customer Satisfaction – Service: Staffordshire Triumph
Most Improved Dealer: Triumph Newcastle
Sales Dealer of the Year: Triumph Glasgow
Dealer of the Year 2017: Total Triumph Taunton
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