Exceptional value across the Piaggio Group range for new and experienced riders alike
Piaggio Group is launching a new nationwide summer promotion campaign across Aprilia, Moto Guzzi, Vespa and Piaggio, delivering exceptional value to riders throughout June and July 2026.
Designed to make two-wheel mobility more accessible than ever, the campaign offers a range of customer benefits across selected models — from entry-level 125cc scooters and motorcycles ideal for younger and first-time riders, through to premium machines for experienced enthusiasts seeking performance, touring capability and iconic Italian style.
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With a strong focus on affordability and flexibility, many of the offers are also available with competitive 5.4% APR representative finance through Santander Consumer Finance, helping customers enjoy even greater accessibility across the Piaggio Group portfolio.
Supporting Every Stage of the Riding Journey
The summer campaign reflects the diversity of the Piaggio Group brands, each offering distinct solutions for different rider lifestyles and experience levels.
For younger riders and urban commuters, Vespa and Piaggio continue to offer stylish, practical and accessible from 125cc to 310cc options that combine low running costs, everyday usability and unmistakable Italian design.
Meanwhile, Aprilia provides exciting performance-focused motorcycles for riders looking to step into sportier machinery, while Moto Guzzi delivers authentic character, comfort and heritage for more seasoned motorcyclists seeking memorable riding experiences.
Brand Offers
Aprilia
- TuonoV4: £2,000 support offered towards accessories or for trade-
- Tuareg 660, Tuono660 and RSV4 1100 are available with a voucher for accessories worth £750.
- Tuono 457 and RS457 both match customer expectations with the complimentary essential kit that includes Quickshifter, Tank Bag and Bike Indoor Cover
- SR GT 125, with a stunning £850 bonus now starts from £3,190
Moto Guzzi
- V7 Stone and V7 Special stand out with a voucher for accessories worth £750.
- V85 Range including TT, Strada and Travel gets a voucher worth £900 to spend on official Moto Guzzi accessories
- V100 Mandello, the tourer with aerodynamic flaps offers a voucher for accessories worth £1,500 to spend in the Moto Guzzi shops.
- Stelvio the adventure tourer entices customer with a voucher for accessories worth £2,000 across the whole Stelvio range
Vespa
- All GTS and GTV versions make jaw drop with a voucher for Vespa branded accessories worth £600.
- The Primavera and Sprint 125cc are available with a voucher for accessories worth £500.
Piaggio
- Liberty 125 still benefits the huge support of £500 off the retail price, now at £2,460
- Medley 125 is subject to a £350 registration campaign making its entry price at just £3,245
Flexible Finance Options
To further support customers during the summer riding season, many models included in the promotion are available with 5.4% APR representative finance through Santander Consumer Finance, subject to status and terms and conditions.
Customers can contact their local authorised dealer for full details on model availability, finance examples and promotion eligibility.
The promotional campaign runs from 1 June to 31 July 2026 across participating authorised dealers nationwide.
For more information on the latest offers and model ranges, visit:
- Aprilia: https://www.aprilia.com/gb_EN/promotions/
- Moto Guzzi: https://www.motoguzzi.com/gb_EN/promotion/
- Vespa: https://www.vespa.com/gb_EN/promotions/
- Piaggio: https://www.piaggio.com/gb_EN/promotions/
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Who are The Piaggio Group
The Piaggio Group is a major Italian motor vehicle manufacturer, founded in 1884, and is one of the world’s leading producers of scooters and motorcycles. Headquartered in Pontedera, Italy, the group owns iconic brands including Vespa, Aprilia, Moto Guzzi, and Piaggio. The company also produces commercial vehicles (Ape) and specialises in urban mobility and electric solutions
Aprilia
Who are Aprilia
Aprilia is a renowned Italian motorcycle manufacturer founded after WWII by Cavaliere Alberto Beggio and based in Noale, Italy. Owned by the Piaggio Group since 2004, the company is famous for producing high-performance sportbikes, scooters, and winning 54 world racing titles.
Aprilia
For more Aprilia news check out our dedicated page Aprilia News
or head to the official Aprilia website aprilia.com/en_EN/
Instagram: @apriliaofficial_uk
YouTube: @apriliaofficial
Facebook: @ApriliaUK
Moto Guzzi
About Moto Guzzi
Moto Guzzi is the oldest European manufacturer in continuous motorcycle production, established on March 15, 1921, in Mandello del Lario, Italy. Famous for their longitudinal \(\$90^\circ \text{V-twin}\) engines and the iconic spread-eagle logo, they are renowned for innovation, including the first motorcycle wind tunnel, centre stand, and8-cylinder GP bike.
For more Moto Guzzi news check out our dedicated page Moto Guzzi News
or head to the official Moto Guzzi website motoguzzi.com/gb_EN/
Instagram: @motoguzziofficial_uk
Facebook: @MotoGuzziUK
Vespa
About Vespa
Vespa is an iconic Italian brand of scooters and mopeds manufactured by Piaggio & C. S.p.A.. Founded in 1946 in Pontedera, Italy, by Enrico Piaggio, the brand is renowned for its distinctive, stylish design, which features a pressed-steel unibody, a step-through frame, and an enclosed engine.
For more Vespa news check out our dedicated page Vespa News
or head to the official Vespa website vespa.com/gb_EN/
Facebook: @VespaUK
Youtube: @vespa
Instagram: @vespa
Piaggio
About Piaggio
Behind every Piaggio vehicle is the story of a great adventure that started way back in Sestri Ponente, Genova, in 1884 when a young Rinaldo Piaggio took over his father’s business and converted it into a marine fit out company. Little did he know that within a few years Piaggio & Co would go on to conquer the skies, the roads and the hearts of all of Italy
For more Piaggio news check out our dedicated page Piaggio News
or head to the official Piaggio website piaggio.com/gb_EN/
Instagram: @piaggioofficial_uk
YouTube: @PiaggioOfficial
Facebook: @PiaggioUK
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Original post on modernclassicbikes.co.uk and published by Frank Duggan. Frank is the Founder and Editor of Modern Classic Motorcycle News, an independent motorcycle publication covering modern classic motorcycles, roadsters, scramblers, cruisers, electric motorcycles and the wider motorcycle industry.
