Norton Motorcycles unveils its Resurgence in a series of UK debuts at Britain’s premier motorcycle show, Motorcycle Live (MCL).
Norton Motorcycles unveils its Resurgence in a series of UK debuts at Britain’s premier motorcycle show, Motorcycle Live (MCL).MCL 25 debuts include:
- The all-new Manx and Manx R, high-performance sports bikes which exemplify Norton’s unwavering commitment to technical innovation, emotional design, and real-world performance.
- The all-new Atlas and Atlas GT, middleweight adventure bikes which will rejuvenate the concept of rugged and torquey machines, equally at home both off and on the road.
- A dynamic new logo and brand identity.
- And, for the first time, details of the new Norton warranty, ownership experience and digital-first offering.
Norton’s sophisticated new Solihull site, which opened 2021, represents the physical embodiment of the transformation of Norton Motorcycles after its acquisition by TVS Motor (TVS) in 2020. Operating as a global hub for research, development and design, it has the scale and expertise to build the first of Norton’s next-generation models, the Manx and Manx R. It benefits from TVS’s wider manufacturing expertise and supply chain infrastructure, while firmly established as Norton’s global centre for design and engineering. Recent expansion and refitting in readiness for production of the all-new Manx model line has resulted in a 25 per cent increase in the workforce.
At the heart of the new approach, and inspired by a central pillar of the TVS business, is an unwavering dedication to quality and to the customer. Central to Norton’s Resurgence is a commitment to providing complete peace of mind throughout the ownership journey.
A comprehensive suite of products and services has been unveiled at MCL, designed to deliver an unrivalled ownership experience.
Warranty Policy
Norton is proud to offer best-in-class warranty coverage:
- Standard Warranty
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- All new Norton motorcycles will come with a 36-month unlimited mileage warranty, which is fully transferable to subsequent owners (a 50% increase in coverage compared to the previous 24-month unlimited mileage warranty).
- Parts & Accessories Warranty
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- Genuine Norton parts and accessories are covered by a 24-month warranty.
All warranty coverage is subject to the terms and conditions outlined in the official warranty policy.
In addition to the standard warranty, customers can opt for extended warranty packages, ensuring complete peace of mind for a longer period.
Norton Roadside Assist
During the 36-month warranty period, customers will also benefit from a comprehensive Roadside Assistance (RSA) service.
Key features of the Norton Roadside Assist package include:
- Rapid response times – minimal wait times through efficient dispatch systems and real-time tracking
- Onward travel
- 24/7 availability: round-the-clock service to meet customer needs anytime, anywhere
- Personalised service – tailored to customer profiles and model types
- Transparent communication & real-time updates
- Coverage optimisation – strong urban and rural presence to reduce service gaps
- Mobile apps and digital interfaces – allowing customers to request help, track service, and manage plans via the Norton app
Norton Client Services
Norton’s new and dedicated client services team is established to deliver a unique ownership experience.
Whether it’s booking service appointments, requesting RSA support, or sharing feedback, Norton Client Services offers a centralised, personal concierge service for all support needs.
Customer App
Through the Norton app, customers can seamlessly connect with Norton Client Services and authorised retailers. The app also provides valuable insights into motorcycle performance, usage patterns, and maintenance needs, enhancing the overall ownership experience along with full connectivity with smart devices and the infotainment system.
Global Director of Aftersales Ownership Experience, Mainak Nandi, said:
“Service and dedication to the ownership experience lies at the very heart of our Resurgence strategy. While the new products and updated brand and business strategy drive the Resurgence, it is the experience and service that will continue the journey for our customers. Our job is to remind Norton owners at every juncture that this is more than a business or even a brand, we are a partner in the motorcycle ownership experience. We are here to enhance, educate and resolve all aspects of the ownership experience through unwavering, dedicated and unique in the industry service. We’re delighted to share this here at MCL – the UK’s best motorcycling showcase.”
Chris Bexon, UK Regional Director added:
“Norton is a proudly British marque with a stunning UK headquarters housing our global design, development and engineering functions for a hugely exciting future ahead. At the heart of this future is our commitment to the UK market and to the ownership experience that is a part and parcel of the new Norton.”
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About Norton Motorcycles
Norton Motorcycles was founded in 1898 as a manufacturer of fittings and parts to the two-wheel trade. Norton Motorcycles went on to become one of the most iconic British motorcycle brands, manufacturing famous models such as the 650SS, Atlas, Commando, Dominator, Manx, Navigator and more – constantly innovating in motorcycle technology, with features advantageous for lightness and strength in motorcycle racing. Norton Motorcycles has an unrivalled history in motorsport and the brand name is synonymous with Isle of Man TT racing.
In April 2020, Norton Motorcycles was acquired by TVS Motor Company, India’s third-largest motorcycle manufacturer. Under the leadership of TVS, Norton is based out of a new manufacturing facility in Solihull, West Midlands, building British motorcycles in England using traditional hand-crafted techniques with modern day machinery for consistently high quality.
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Original post on modernclassicbikes.co.uk and published by Frank Duggan. Frank is the Founder and Editor of Modern Classic Motorcycle News, an independent motorcycle publication covering modern classic motorcycles, roadsters, scramblers, cruisers, electric motorcycles and the wider motorcycle industry.
