LETBE is putting Europe at the centre of its next chapter. At EICMA 2026, the motorcycle brand of Guangzhou Haojin Group announces a collaboration with PELPI International to bring its industrial foundations and distinctive product identity closer to the needs of European riders and dealers.
The partnership combines Haojin’s manufacturing experience with PELPI’s understanding of local markets, with the aim of developing future products and building the services that support them.
The announcement was presented during the LETBE press conference on Tuesday 3 November at 16:45, Hall 10, Stand I80, under the theme “Foresee the Future — Co-Engineering Excellence”.
FROM INDUSTRIAL EXPERIENCE TO A DISTINCTIVE BRAND IDENTITY
Behind LETBE stands Guangzhou Haojin Group, with approximately 25 years of experience in motorcycle development and manufacturing. LETBE draws on that industrial foundation while expressing a character of its own: original design, the enjoyment of riding and a strong focus on safety. The motto “Break the Pattern. Never Settle.” captures the brand’s ambition to challenge convention rather than follow it.
Europe is not a blank page for LETBE. The brand has already built international relationships and appeared at previous editions of EICMA. With PELPI International, the focus now shifts to a closer understanding of European riders and the practical needs of the dealer network — insights intended to help shape the brand’s next steps.
“Our industrial experience gives LETBE a strong foundation, but the brand must speak in its own voice. ‘Break the Pattern. Never Settle.’ is the spirit we bring to our motorcycles. Working with PELPI will help us listen more closely to European riders and develop with their expectations in mind,” said Harry Wu, LETBE marketing director.
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FIVE MODELS, FIVE EXPRESSIONS OF LETBE’S CHARACTER
Five model families bring LETBE’s design philosophy to the EICMA stand: the NOMAD 350cc crossover maxi-scooter; the KAIROS 125cc and KAIROS-R 125cc road-oriented motorcycles; the FLYGON 125cc/220cc scrambler family; and the adventure-focused NEXOR 250cc. Together, they reveal different sides of the brand’s personality, from urban mobility to a more exploratory spirit. Market-specific specifications, availability, prices and launch dates will be announced separately.
THE EUROPEAN PROJECT: PRODUCTS, SERVICE AND MARKET EXPERTISE
The ambition extends beyond the motorcycles on display. The cooperation with PELPI International is intended to connect LETBE’s product-development capabilities with the knowledge that comes from working directly with European markets. Three areas will guide that work: future products informed by local riders’ expectations; spare-parts and after-sales support for customers and dealers; and marketing and communication developed for European audiences.
For PELPI International, the collaboration builds on its experience with international motorcycle manufacturers and the needs of European distribution networks. For LETBE, it creates an opportunity to bring that market perspective into discussions about future motorcycles and the services surrounding them.
“In Europe, a strong product is only the beginning. Riders expect motorcycles that reflect their needs, and dealers need dependable support. With LETBE, our ambition is to connect manufacturing expertise with local knowledge — from future product development to spare parts, after-sales and communication that resonates,” said Cesare Galli, CEO of PELPI International.
THE FIVE MODELS IN THE EICMA PRESENTATION
Five models, five expressions of LETBE’s character: the EICMA selection highlights the variety of the brand’s design language and riding ambitions.
NOMAD 350cc
A crossover-style maxi-scooter, presented as an expression of LETBE’s original design direction and its interest in comfort and practicality beyond conventional scooter styling.
KAIROS 125cc
One of two 125cc motorcycles showcased together at EICMA, directed towards riders looking for a compact, distinctive road-going motorcycle.
KAIROS-R 125cc
A second 125cc motorcycle presented alongside KAIROS, illustrating a different interpretation of LETBE’s road-bike design.
FLYGON 125cc / 220cc
An urban scrambler family with a recognisable stance and a design intended to connect everyday city riding with lighter leisure and outdoor use.
NEXOR 250cc
An adventure-oriented motorcycle with a design intended for riders who enjoy exploring beyond everyday routes, including gravel roads and less conventional surfaces.
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ABOUT LETBE
LETBE is a motorcycle brand developed within the industrial ecosystem of Guangzhou Haojin Group. Launched in 2022, the brand draws on the group’s research, development and manufacturing expertise while pursuing a distinctive identity based on original design, individual expression and the enjoyment of riding. Its motto, “Break the Pattern. Never Settle.”, reflects its ambition to offer motorcycles with a recognisable personality. LETBE is building its international presence while adapting its approach to the expectations of riders in different markets.
Website: www.letbelife.com.cn/en/
ABOUT GUANGZHOU HAOJIN GROUP
Guangzhou Haojin Group operates in motorcycle research, development and manufacturing, including motorcycles, engines and key components. With approximately 25 years of industry experience, the group combines vehicle engineering, industrial production and technical testing capabilities. This expertise forms the industrial foundation of LETBE and supports the brand’s ambition to pair original product design with established manufacturing know-how.
Website: www.haojin.com.cn/en/
ABOUT PELPI INTERNATIONAL
PELPI International is a well-established Italian company active in the European motorcycle market, with experience working alongside international manufacturers and brands. Its activities span product knowledge, importation and distribution, with a close understanding of market requirements and the needs of motorcycle dealers. Through its cooperation with LETBE, PELPI aims to contribute its European-market perspective to future products, after-sales support and communication.
Website: www.pelpi.com
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Original post on modernclassicbikes.co.uk and published by Frank Duggan. Frank is the Founder and Editor of Modern Classic Motorcycle News, an independent motorcycle publication covering modern classic motorcycles, roadsters, scramblers, cruisers, electric motorcycles and the wider motorcycle industry.
