Distinguished Gentleman’s Ride

Ducati UK continues to set records with year to date sales in the UK up 36% versus 2014 at nearly 2,200 motorcycles – the best ever first half sales for the company in the UK. The second quarter was also a best ever, up 50% at over 1500 sales and June itself was confirmed as the best month for sales in the history of Ducati in the UK with more than 550 registrations.

Sales records continue to topple in 2015 with March and May being the second and third best sales months ever in the UK and follow an unprecedented level of new model introductions. First to arrive this year was the new Scrambler family, followed quickly by the new 1299 Panigale and the all-new Multistrada 1200 DVT. The limited edition Diavel Titanium and Monster Stripe versions have also contributed to this result.

Tim Maccabee, Managing Director, explained “it’s very pleasing to see our Dealerships deliver such strong results, following on from a record breaking year in 2014. Top selling family so far this year has been the Scrambler which we have seen attract new customers to our brand but has also had widespread interest even outside of the Motorcycle world. Second best-selling family has been the Panigale with over 500 sales including the completely new 1299 models which have attracted excellent comments from press and customers alike. The all-new Multistrada is third best seller, even though we only received the bike in volume from May and we continue to deliver bikes to satisfy customer demand on both this, and the Scrambler families.”