BMW Motorrad UK is set to kick off the new riding season with a Spring Social event on Saturday 14th March*, a community event that invites riders across the country to reconnect with riding, explore the latest BMW motorcycles, and celebrate the start of another season on two wheels.
It’s been a long winter and many – though not all – will have lost touch with riding in this time. The BMW Motorrad Spring Social is a great excuse to get back on the bike and to rediscover everything that is great about life on two wheels.
Across all locations, riders will have the opportunity to explore the full BMW Motorrad range – from adventurers, tourers, roadsters, sport bikes and all-electric urban mobility models, giving customers the opportunity to experience the latest technology and design innovations.
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Alongside the chance to explore the line-up, locations will offer visitors the opportunity to book demo rides, speak with a team of product experts, and catch up with fellow riders in a relaxed, welcoming environment that reflects the spirit of the BMW Motorrad community.
To mark the occasion and to celebrate warmer days, customers will also be able to take advantage of a special 20 per cent offer in store on selected clothing and accessory items, providing the perfect opportunity to prepare owner and machine for the season ahead.
Whether riders are planning their next big adventure, considering a new motorcycle or simply looking to reconnect with friends on two wheels after the long winter months, the BMW Motorrad Spring Social provides the perfect opportunity to come together and welcome the new riding season.
Scott Grimsdall, Head of Marketing & PR at BMW Motorrad UK, commented:
“The Spring Social is all about bringing riders back together as a new season of motorcycling begins. It’s a great opportunity for customers to reconnect as well as explore our latest range, visit their local retailer teams and start planning for adventures ahead. We’re looking forward to welcoming riders across the country and celebrating the start of the 2026 season together.”
Further details, including retailer participation and local activities, can be found on the BMW Motorrad UK website:
www.bmw-motorrad.co.uk/en/experience/events/spring-social.html
*At participating BMW Motorrad retailers nationwide. Selected retailers will host their Spring Social on alternative dates (Park Lane 19 March, Stratstone Tunbridge Wells on 21 March). Customers are encouraged to check with their local retailer for full event details.
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About BMW Motorrad
BMW Motorrad is the motorcycle brand and division of the German automotive company BMW, which has been producing motorcycles since 1923. The company is known for its innovation in motorcycle engineering, including its signature flat-twin boxer engine, and produces a wide range of models from sport bikes to touring and electric scooters.
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