BMW Motorrad UK is launching a new premium summer riding event, the BMW Motorrad Make Life A Ride Day, at the iconic Donington Park on 16 July.
The event will combine road riding, track experiences, and access to the latest BMW motorcycle range – all within a dedicated BMW Motorrad environment. Designed to bring together the BMW Motorrad community, the event will celebrate the shared passion for all forms of motorcycling.
Unlike a traditional track day, the BMW Make Life A Ride Day has been thoughtfully developed to offer a more refined and accessible experience, giving riders the opportunity to enjoy both road riding, track riding, or both, in a relaxed setting and alongside fellow BMW owners.
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Throughout the day, attendees will be able to book up to two places on the BMW Motorrad road demo experience, featuring 15 motorcycles from the latest range. Riders will be able to experience new models including the R 1300 RT, R 12 G/S, R 1300 R and R 1300 RS, alongside BMW Motorrad’s renowned GS range.
Each road ride demo will follow a curated route led by experienced ride guides, allowing customers to fully experience the latest in performance and technology of the BMW Motorrad product range.
Alongside time on the road, riders will also have the unique opportunity to experience the legendary Donington Park circuit with the BMW Motorrad Performance Academy. Riders can experience the track via a range of 28 dedicated BMW Motorrad performance machines on offer at the Academy, including the F 900 R, S 1000 R, and S 1000 RR.
Designed to deliver a more personal and premium track environment, sessions will be intentionally less crowded than a conventional track day and led by professional instructors to maximise rider confidence and enjoyment. The BMW Motorrad Performance Academy track experience will be available at £859, giving participants access to expert instruction using the latest in helmet communications and video analysis all while aboard BMW Motorrad performance motorcycles at one of the UK’s legendary circuits.
For those riders looking to use their own BMW motorcycle on track, further track activity will be available for £235, with five track sessions throughout the day for each group. In addition, riders can book a two-to-one instructor-led track session during the day for £65, combining an introduction to the Donington Park circuit with personalised coaching from professional instructors designed to build confidence and enhance on-track riding technique.
Scott Grimsdall, Head of Marketing & PR at BMW Motorrad UK, commented: “The BMW Make Life A Ride Day has been created to offer owners something genuinely unique – a premium experience that brings together the very best aspects of the BMW Motorrad brand in one location. From guided road rides on our latest models to professionally-led track instruction at Donington Park and track sessions for riders to use their own BMW machinery, the day is designed to give customers an unforgettable riding experience in a welcoming and inspirational environment.”
For further details and booking information please visit:
www.bmwmotorrad-performanceacademy.com/categories/make-life-a-ride-day
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About BMW Motorrad
BMW Motorrad is the motorcycle brand and division of the German automotive company BMW, which has been producing motorcycles since 1923. The company is known for its innovation in motorcycle engineering, including its signature flat-twin boxer engine, and produces a wide range of models from sport bikes to touring and electric scooters.
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