Norton Motorcycles is pleased to announce its sponsorship of the Lansdowne Classic Series for the remainder of the 2026 season, underlining its support for heritage and grassroots motorsport in the UK.
The Lansdowne Classic Series celebrates some of the finest pre-1964 Grand Prix machinery, creating a natural alignment with Norton’s own racing heritage. The partnership reflects the brand’s continuing commitment to honouring its past while developing a new generation of motorcycles for the future.
Richard Arnold, Executive Director of Norton Motorcycles, said: “Engineering excellence and racing have always been at the heart of Norton. While we continue to push forward with new, cutting-edge motorcycles such as the all-new Manx R, it remains equally important that we honour the heritage that defines us.
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“The Lansdowne Classic Series captures the spirit of an era deeply intertwined with Norton’s history, and we are proud to support it for the remainder of the 2026 season. There is no better way to celebrate that legacy than by being actively involved in a championship that brings these incredible machines, and the community around them, to life.”
The partnership also creates a strong point of connection with Norton’s planned appearance at Goodwood Revival later this year, underlining the manufacturer’s commitment to the UK’s historic racing scene and the wider community surrounding it.
As part of the agreement, Norton branding will feature across the Lansdowne Classic Series, including logo placement on vehicles, the official website and series materials, as well as on official merchandise and within event hospitality environments.
Under the ownership of TVS Motor, Norton has embarked on a bold Resurgence across the global business, combining British heritage with world-class engineering, design and craftsmanship reflective of its modern, desirable positioning.
From its state-of-the-art facility in Solihull, UK, Norton is developing and distributing a new generation of motorcycles, including the critically acclaimed Manx R, that honour its legacy.
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About Norton Motorcycles
Norton Motorcycles was founded in 1898 as a manufacturer of fittings and parts to the two-wheel trade. Norton Motorcycles went on to become one of the most iconic British motorcycle brands, manufacturing famous models such as the 650SS, Atlas, Commando, Dominator, Manx, Navigator and more – constantly innovating in motorcycle technology, with features advantageous for lightness and strength in motorcycle racing. Norton Motorcycles has an unrivalled history in motorsport and the brand name is synonymous with Isle of Man TT racing.
In April 2020, Norton Motorcycles was acquired by TVS Motor Company, India’s third-largest motorcycle manufacturer. Under the leadership of TVS, Norton is based out of a new manufacturing facility in Solihull, West Midlands, building British motorcycles in England using traditional hand-crafted techniques with modern day machinery for consistently high quality.
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Original post on modernclassicbikes.co.uk and published by Frank Duggan. Frank is the Founder and Editor of Modern Classic Motorcycle News, an independent motorcycle publication covering modern classic motorcycles, roadsters, scramblers, cruisers, electric motorcycles and the wider motorcycle industry.
