BMW Motorrad UK has expanded its retailer network presence into Wales, with Sytner Group adding the BMW Motorrad brand to their existing Cardiff BMW Group premises.
Welcoming Motorrad customers since November 1st 2025, the Motorrad product range sits within the existing Cardiff BMW Centre, where customers are able to experience the full range of BMW Motorrad motorcycles, parts, and services, supported by the dedicated Sytner team.
Paulo Alves, Head of BMW Motorrad UK commented: “Sytner Group already run a number of successful Motorrad retailers in the UK, and so we are delighted that their existing Cardiff BMW Centre has now expanded to welcome the Motorrad brand to their lineup. Having a retail presence in Wales is very important for our current and future BMW Motorrad customers, and we are very happy to have Sytner Cardiff onboard.”
Keith Farrell, Managing Director at Sytner Cardiff said “We are delighted to complete the BMW family with the addition of BMW Motorrad to our state of the art facility on Penarth Road, Cardiff. Our team, led by our new Motorrad Brand Manager Ben Kinsey, look forward to serving the local riding community with the highest standards of quality and expertise”.
Sytner Group will be celebrating the opening of the Motorrad brand to their Cardiff site with a launch event at Baffle Haus: Old Post on 20th November, between 17:30-21:00. The evening will provide opportunities for visitors to chat to the Sytner team, while browsing production and custom BMW motorcycles on display and enjoying food and drink on offer from Baffle Haus.
Located at 285-287 Penarth Rd, Cardiff CF11 8TT, customers can view opening hours and book an appointment at: www.sytner.co.uk/bmw-motorrad/dealerships/cardiff
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About BMW Motorrad
BMW Motorrad is the motorcycle brand and division of the German automotive company BMW, which has been producing motorcycles since 1923. The company is known for its innovation in motorcycle engineering, including its signature flat-twin boxer engine, and produces a wide range of models from sport bikes to touring and electric scooters.
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