Royal Enfield, the global leader in the mid-size motorcycle segment (250cc–750cc), has been ranked the 3rd strongest auto brand in the world by Brand Finance, in its Automotive Industry 2026 report.
The recognition places Royal Enfield amongst the world’s most admired automotive names and strengthens its position as a truly global Indian brand, one that continues to shape the future of motorcycling while staying true to its timeless spirit.
Royal Enfield achieved a Brand Strength Index (BSI) score of 88.9/100 with an AAA rating, while recording a remarkable 30% surge in brand value to USD 1.2 billion.
Modern Classic Motorcycle News - Kindle Edition
As the oldest motorcycle brand in continuous production with a legacy spanning 125 years, Royal Enfield has evolved into one of the world’s most iconic motorcycle brands, loved by generations of riders for its timeless design, authentic character, and philosophy of Pure Motorcycling. Today, the brand has a presence across 80+ countries, supported by a growing retail network of over 3,200 stores globally, seven international CKD assembly facilities, and vibrant riding communities around the world.
Royal Enfield holds strong market positions globally, from Melbourne to Munich and Rio to Bangkok, and continues to build deep emotional connections with riders through its motorcycles, immersive experiences, and culture-led community platforms.
Its portfolio spans 14 internal combustion engine motorcycles across Heritage, Cruiser, Roadster, Adventure, and Pure Sport categories, each reflecting the brand’s ability to blend heritage with modern relevance for riders across markets. More recently, Royal Enfield has also marked its entry into electric mobility with Flying Flea, its new city+ electric mobility brand, launching the Flying Flea C6.
The strength of the brand is further reflected in the recognition it continues to receive across quality and partner ecosystem benchmarks. Royal Enfield was ranked highest in overall two-wheeler initial quality in the J.D. Power 2025 study and secured the #1 position in the Federation of Automobile Dealers Associations (FADA) Dealer Satisfaction Survey.
Win with BOTB.com
🔥🔥🔥🔥🔥 Our team is proud to announce our participation in the 2026 The Distinguished Gentleman’s Ride, a globally celebrated event that unites riders with a shared passion for classic, modern classic and vintage motorcycles while supporting vital men’s health causes. 🔥🔥🔥🔥🔥
🔥🔥🔥🔥🔥 Please consider donating small or big here by clicking the banner below or head to: https://gfolk.me/frankduggan 🔥🔥🔥🔥🔥
Watch, like and subscribe to our Youtube channel
Get These Awesome Perks With Our YouTube Membership!: Join Our YouTube Membership and Save – Get two digital issues of Modern Classic Motorcycle News per month for price of one join here:
For more Royal Enfield news, check out our dedicated page Royal Enfield News
or head to the official Royal Enfield website royalenfield.com/uk
About Royal Enfield
The oldest motorcycle brand in continuous production, Royal Enfield has created beautifully crafted motorcycles since 1901. From its British roots, a manufacturing plant was established in Madras in 1955, a foothold from which Royal Enfield spearheaded the growth of India’s mid-sized two-wheeler segment. Royal Enfields are engaging, uncomplicated, accessible and fun to ride; a vehicle for exploration and self-expression. It’s an approach the brand calls Pure Motorcycling…
Instagram: @royalenfielduk
YouTube: @royalenfield
Facebook: @RoyalEnfield
* Disclosure: This page may contain affiliate links, which means I may earn a commission (at no cost to you) if you click on the link and make a purchase. Any money made goes straight back into the website and magazine. Your support is appreciated!
