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Football Legend Kevin Keegan’s Unique Harley-Davidson To Be Auctioned
AuctionsIndustry NewsLatest Motorcycle News

Football legend Kevin Keegan’s unique Harley-Davidson to be auctioned

Frank Duggan
Last updated: June 2, 2026 9:17 am
4 Min Read
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Football Legend Kevin Keegan’s Unique Harley-Davidson To Be AuctionedA one-off motorbike owned from new by one of the UK’s most famous football personalities – Kevin Keegan – is going under the hammer with H&H Classics.

The eye-catching 1990 Harley-Davidson Sportster, resplendent in a bespoke Newcastle United F.C. livery to celebrate his time as a player at the club, will be auctioned at the National Motorcycle Museum, Solihull, on Wednesday 22nd July.

Offered at no reserve, the Harley-Davidson was commissioned by “King Kev”, who also managed The Magpies, and was bought from a Harley-Davidson dealership in the city. Keegan recently announced his stage four cancer diagnosis and as such, H&H Classics will be donating a percentage of the proceeds from the sale of the bike to Cancer Research UK.

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Ian Cunningham, senior motorcycle specialist at H&H Classics, said: “This Kevin Keegan owned Harley-Davidson Sportster is a fantastic collector’s item and we’re honoured to be auctioning it.

“Kevin Keegan is one of the country’s most influential football figures and, of course, has very strong ties to Newcastle United, delivering them success as a player and a manager. We expect there will be a lot of interest in this very special Harley-Davidson.”

Considered a Newcastle United club legend, Kevin Keegan helped the club back into the top-flight before retiring as a player in 1984, returning eight years later to repeat the success as manager.

Aside from Newcastle United, Kevin Keegan won the Ballon d’Or in 1978 and 1979 as a player, was an England international and manger, plus enjoyed major success on the pitch with Hamburger SV and Liverpool F.C.

As for the motorbike, it was on public display at the Newcastle Breweries Museum for the early years of its life and following that was installed on a purpose-built plinth in Kevin’s office at home.

Ian added: “It’s not every day that a motorbike comes to market boasting such a rare convergence of motorcycling heritage, football history and celebrity ownership.”

All lots will be available to view in person at the National Motorcycle Museum, Solihull, from 1pm on Tuesday 21st July and from 9am on Wednesday 22nd July, while the sale then commences at 10am.

Anyone looking to bid on one of the lots can do so in person, online, by telephone or by leaving a commission bid, while for more details about any of the classic motorcycles or vintage scooters, visit www.handh.co.uk.

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