BMW Motorrad UK is set to bring its latest motorcycle range directly to riders across the country with the launch of the 2026 BMW Motorrad Demo Tour – the most comprehensive tour to date.
Running from March to September, the 37-stop tour will travel from Falmouth to Aberdeenshire and Canterbury to Cork, covering five nations and visiting almost every BMW Motorrad retailer in the UK and Ireland.
The tour begins at Wollaston Northampton on 21 March and concludes nearly 40 stops later towards the end of September. The route will incorporate newly appointed sites introduced over the last six months, including Group 1 Norwich, Sytner Cardiff, Lloyd Blackpool, Barretts Canterbury, and soon to be announced showrooms, ensuring riders across the network can experience the latest BMW motorcycles closer to home.
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With up to 20 motorcycles available, riders will have the chance to test a broad range of BMW motorcycles, including models equipped with Automated Shift Assistant (ASA), Riding Assist, Adaptive Vehicle Height Control, and low-chassis variants to suit all rider preferences. Following its market launch in Spring, the highly anticipated BMW F 450 GS will also join the tour fleet.
Beyond the test rides, each stop will offer a welcoming event atmosphere with plenty to see and do, giving visitors the chance to speak with product experts and connect with fellow riders. Alongside traditional retailer locations, the tour will also visit unique venues such as Baffle Haus in South Wales, Brighton & Hove Albion FC on the South Coast, and The Drive at Haddo in Aberdeenshire, creating memorable riding destinations and enhancing the overall experience for each rider.
Test rides will be led by expert guides along carefully curated routes, giving riders the opportunity to fully appreciate each motorcycle in real-world conditions – all while ensuring a safe and enjoyable ride for all participants.
The booking process has also been streamlined for 2026, with riders receiving their confirmation tickets directly that they can add to their Apple or Google Wallet for a seamless check-in process on arrival.
Scott Grimsdall, Head of Marketing & PR at BMW Motorrad UK commented: “The 2026 BMW Motorrad Demo Tour is our most ambitious yet, with 37 stops across the UK and Ireland, bringing the BMW Motorrad experience directly to riders. From first-time test rides with the BMW Motorrad brand to discovering the latest innovations, it’s an opportunity to meet our expert teams, explore the range and connect with the wider BMW Motorrad community in a welcoming and relaxed environment.”
Further details, including the full schedule and online booking, is available via the BMW Motorrad UK website here:
www.bmw-motorrad.co.uk/en/service/forms/demo-tour-booking-system.html
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About BMW Motorrad
BMW Motorrad is the motorcycle brand and division of the German automotive company BMW, which has been producing motorcycles since 1923. The company is known for its innovation in motorcycle engineering, including its signature flat-twin boxer engine, and produces a wide range of models from sport bikes to touring and electric scooters.
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